From their website, I learned that GilsonSnow was started by middle school science teachers Nicholas Gilson and Austin Royer. Borrowing concepts from surfing and sailing (which is cool in itself), they led a class project exploring fluid dynamics in snow. The year-long effort twisted through countless failures, including a board Austin described as like “trying to ride a canoe down the mountain.” Each failure offered a new insight, ultimately leading to 3 significant innovations and the early Gilson design.
In 2013, Nick and Austin launched the company out of the classroom with their students.
Read full story here. Nick and Austin..... and their entire crew, are not just craftsman and women who make gear which steps outside the mold of "snowboards and skis like the rest", but are passionate people who cohesively put those passions into each and every board they make. It was obvious from the start that they care immensely about what riders and skiers end up with, and that they care about the process, the environment, and most of all.... try to keep their craft a job that brings happiness to their lives. IMO, it shows through each end product.
Plus, living on the coast has me surfing daily and to see some real innovations in the base of the boards and skis, as well as in the shape, deriving from the same curiosity I see from surfboard shapers is super cool! I like that these are not cookie cutter shapes and that the folks at Gilson are brave enough to try new things!