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SEARCHING FOR SERO
A photography project that tells the story of people across North America that use adventure to bring happiness to their lives.
SEARCHING FOR SERO
Is a mental wellness project created by photographer, John Rathwell and writer, Tracy Guénard. Sero being short for serotonin– the chemical believed to contribute to the feeling of happiness. The photo project will share the stories of people who are passionate about outdoor adventure as the key to happiness, well-being and balance in their lives. We call them Sero Stories!
the sero team is full of life!
John Rathwell, Tracy Guénard & their furry four-legged friend RainDog are having KAVU days roaming North America finding stories and quotes from adventure seekers that have found their key to happiness.
THE TRUSTY 1991 VOLKSWAGEN WESTFALIA
Has under gone a full makeover before we hit the road. She was purchased with over 360,000km on her and may be the most experienced traveler on the team. Both GoWesty and Diesel Rover have donated extensive help with parts and labour respectively. We are very thankful to both for all their help to get us on the road.
follow along and find your sero
Get your daily dose of Serotonin here: Sero Stories - Facebook - Instagram - Twitter - #FOUNDSERO
Thank you John and Tracy for sharing your amazing photos and adventures with us. KAVU is so happy to be a part of the Searching For Sero project!
© 2025 KAVU